Rooh Afza (Urdu: روح افزا; Hindi: रूह अफ़ज़ा; Bengali: রূহ আফজা) (Soul Refresher) is a concentrated squash.[1] It was formulated in 1906 in Ghaziabad, British India by Naqi Ali Shah,[2][3][4] and launched from Old Delhi, India. Currently, Rooh Afza is manufactured by the companies founded by him and his sons, Hamdard (Wakf) Laboratories, India, Hamdard Laboratories (Waqf) Pakistan and Hamdard (WAQF) Laboratories, Bangladesh. Since 1948, the company has been manufacturing the product in India, Pakistan and Bangladesh.[2]
Other companies formulate the same un-patented recipe in these countries as well. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents, such as rose, which is used as a remedy for loo (the hot summer winds of Northern India and Pakistan and Bangladesh). The drink is commonly associated with the month of Ramadan, in which it is usually consumed during iftar. It is sold commercially as a syrup to flavour sherbets, cold milk drinks, ices, and cold desserts such as the popular falooda.[5] The name Rooh Afza is sometimes translated as "refresher of the soul".[6] It is said that this name was made up by the original formulator of the drink, with possible cultural influences.[7][2]
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