WHAT IS DIGITAL MARKETING Digital marketing is that the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself may be a piece of creative shared via digital inventory - the space a publisher makes available for advertisements on its platform. Digital refers to the variety of various channels, all wont to uniquely engage audiences and tackle various goals of the conversion funnel. The digital channels include display, search, mobile, social, and video. Originally mentioned as "interactive marketing" digital allows consumers to interact with ads and communicate back to brands. Thanks to the vast amounts of targeting technology and capturing of knowledge in digital marketing, advertisers are ready to reach both large audiences and more granular segments without compromising scale. This includes having the ability to focus on specific attributes including demographic, beha...